Monday, February 13, 2012
Interactive Achievement Awards
Jay Mohr hosted AIAS's 15th annual Interactive Achievement Awards for the gaming industry last Thursday. Should it come as a surprise that such a large business as the gaming industry only got a paltry amount of viewers during its award ceremony? Most people play video games of one form or another. Regardless of whether they play Halo Reach on Xbox 360 or play Facebook's Farmville, both young and old are involved in some form of gaming. Although consumers don't care much about the IAA's, they still trust that they will get the most enjoyment out of the games given a "game of the year" award. They value this label. When they look to buy a new and exciting video game or app, they know they will get their money's worth if they purchase one of these games.
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This seems to be a major problem in modern American society. People seem to only care about what grabs their attention in the moment.
ReplyDeleteI would agree that that is a problem with society, but I don't think it's particularly relevant to video games- at least, no more so than it is to any other form of entertainment. Video games actually seem to be one of the few things that consistently capture people's attention for long periods of time. The fact that people don't watch awards shows about video games is something that I see as encouraging for the industry; it means that people care about actually playing the games that they love, more than they care about watching TV about them.
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