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Innovators like Linus Torvalds are impressive risk takers. When everyone else is following the flow, or riding the wave, it is socially difficult to swim against the current. Linus Torvalds wasn't afraid to take a chance by rejecting the trend of cathedral-building style and followed his own train of thought. Taking risks like this are necessary to bring about great inventions. Linus's style of open source programming was a huge step away from the cathedral style where programmers and users were corralled into distinct sectors. Allowing software users to become co-developers has opened the door to faster development and self-gratified consumers/innovators. The masses crave recognition and acceptance, and open source coding is the best way for programmers to find public avowal of admiration.